Position: Pre-visualization Editor & Motion Graphics
Company: Kaplan Thaler Group, Napoleon Group
Projects: Multiple Swiffer Campaigns
Technologies: After Effects, Photoshop, Premiere Pro
The Kaplan Thaler Group, an amazing agency based out of New York, took on Swiffer’s biggest rivals, the mop, and broom. The supporters of these old standbys needed some reason to try a Swiffer. Swiffer is a line of cleaning products by Procter & Gamble and Michael Rand. I have worked on their Swiffer Sweeper, Wetjet, and various dusters.