RHINO CONSTRUCTION

 
 

UX DESIGN

When I spoke with Rhino Construction they were looking for a change. They wanted to have a consistent user experience regarding user flow, visuals, tone, and behaviors. There was a mismatch in the customers' idea of the company.


My approach was to collect feedback from existing and potential customers, bring past projects to light in a shareable form and place them as a leader in the online construction community. The final design allowed for the buildings and their owners to be the centerpiece making Rhino a hero.

 

COLLECTING FEEDBACK

Not every project needs a survey but every company needs feedback. Rhino Construction wanted to rediscover its user's needs and wants. I conducted interviews and managed surveys. My goal was to: 

  • Discover clear and actionable insights

  • Write clean, simple, and unbiased questions

  • Ask the right types of questions in the best order

  • Focus on completion time instead of the # of questions

PROJECT  SURVEY

5 sample Rhino questions:

  1. Was the quality of the work what you expected?  

  2. Did the job start on time? 

  3. Were the workers on the job courteous and professional?

  4. Was the job completed in a timely manner? 

  5. Would you refer our company to someone else? 

BRANDING SURVEY

5 sample Rhino questions:

  1. Share 3 words you'd use to describe Rhino Construction?

  2. What do you think this company does?

  3. Is this logo trustworthy?

  4. Would you change any of the colors of this logo?

  5. What comes to mind when you look at this logo?

CONTRACTOR SURVEY

5 sample Rhino questions:

  1. How would you rate your experience with our contractor?

  2. Were they able to answer your questions or concerns?

  3. Would you like to work with this person again?

  4. Overall, how would you rate their performance?

  5. How could they improve the Rhino experience?

WEBSITE INTERVIEW

5 sample Rhino questions:

  1. Was the Rhino website easy to use?

  2. What would you change about it?

  3. How would you describe the Rhino site?

  4. What are you hoping to accomplish by visiting our website?

  5. What were you looking for on the website?

 

SURVEY SAYS!

My branding survey for Rhino Construction informed the owner and marketing about their image and what they could do. It was important to back up my findings with examples of best practices to help the client understand and not take results personally. Here are some telling questions:

  • What comes to mind when you look at this logo?

  • What do you think this company does?

  • Is this logo trustworthy?

The survey results came back with answers like Kids Sports Team, Toy Company, and Aggressive. I delivered these findings in person, prioritized the problems we can solve, and provided a plan for addressing those problems.

 

UPDATING THE BRAND

LogosCloseUpWhite.png

STRONG & SIMPLE

Some of my early sketches were based on survey feedback. Customers requested: Stability, Experience, Reputation, Communication, and Professionalism.


I wanted the logo to show who Rhino is, what it does, and who Rhino is for. Most of my logos revolved around the theme of construction, rhinos, and the letters RC.

AS SOLID AS A RHINO

The logo font requirements were strength, free to install on every computer, and be legible. After presenting 6 options, the Google Font Black Han Sans Regular was chosen.

Font.png
R Before.png

"R" MAIN FOCUS

By incorporating a "residential home" or "industrial site" into the logo it might exclude potential clients. So I decided to focus on an R, a rhino, and use of color to indicate construction.

MEET MICHAELI

I named our main rhino Michaeli after the Latin name (Diceros Bicornis Michaeli). The profile of a rhino best displayed its features, appeared less aggressive, and a realistic image provided a more grounded feel.

Rhino-Only-Display-Grey.jpg
RhinoBWScreenShot.png

PUTTING IT TOGETHER

After streamlining the rhino silhouette, removing the r's counter, and reducing the aperture size between the diagonal stroke our logo was done. In our sample follow up survey, we asked which colors best represented our services and yellow & orange were the winners.

 

RHINO CONSTRUCTION

 

Meet the new Rhino Construction. Based on our survey results, interviews, and branding updates, it was time to implement our findings. We had identified our audience, gotten to know our competitors, and developed our messaging.


Now it was time to decide what channels, assets, and campaign tactics will be the most important. The promotional plan was set to be completed before fall. My job was to lay the foundation for a better user experience. 

 
 

MAKE IT EASY FOR CLIENTS

There were some changes we immediately made to the site, like adding a "Request a Quote" option to every page. Other ideas came about through iteration and testing.

Rhino_Whiteboard_IA.jpg

DESIGNING A FLOOR PLAN

Before you can jump into building a house, you need a logical floor plan. I used my UX Kits - Website Deck to help remind the clients of possible options and wrote down additional ideas with dry erase on the back of the cards. 

INFORMATION ARCHITECTURE: SKETCH

I wanted to take both the clients' and users' needs into account, improving upon the site's current functionality. In Sketch App, I've constructed a sketch web-flow library. It helps speed up IA tremendously and is something I can maintain myself.

Rhino-IA-V100_edited.jpg
Rhino-Desktop-Wireframes_edited.png

WIREFRAMES

We approved these wireframes in two rounds, skipping a mid-fidelity mockup. Content creation was clean and quick. Our mantra was, "show don't tell." The copy was kept brief, allowing images and testimonials to shine.

 

SERVICES PROVIDED

Rhino Construction acts as a new company. A company who's branding and accomplishments match. The new homepage helped them connect with new clients. To the tune of over 84% growth in online signups, surpassing phone requests.

DISCOVERY & STRATEGY

Baseline Evaluation
Research
Interviews & Surveys
Branding Strategy
Experience Strategy

UI/UX DESIGN

Information Architecture
Content Strategy
UX Strategy and Design
Interactive Design
Visual Design
Responsive Design

BRANDING

Branding Strategy
Visual Identity and Assets
Illustration
Brand Guidelines

COMMUNICATIONS

Messaging and Positioning
Verbal Identity
Communications Style Guides
Content Strategy
Content Production

 
 

FINAL RESULTS

INCREASED ONLINE QUOTE REQUESTS

GREW MARKETING
PRESENCE

DECREASED CLIENT TIME SPENT ON SITE

 

TELL ME ABOUT YOURSELF

 

©2020 by Shawn Amaro