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Tooth Tunes

Tooth Tunes: Image

Position: Editor, Motion Graphics, Previz

Company: Arm & Hammer, Napoleon Group

Projects: Tooth Tunes

Technologies: After Effects, Photoshop, Premiere Pro 

Arm & Hammer had the challenge of revamping the Tooth Tunes product introduced by Tiger Electronics back in 2007. The original concept was to have the children, originally a brother and sister, become rockstars and experience a live concert experience. After looking at some storyboard stills it became apparent that neither kids nor the toothbrush appeared in enough of the commercial.

Tooth Tunes: Text
Artist Call Out
Tooth Tunes: Image

The solution was to expand the product demonstration and focus on one child enjoying the Tooth Tunes toothbrush. You see each brush plays a two-minute song clip from a particular artist to encourage a child to brush their teeth for the dentist-recommended two minutes. A single toothbrush comes with one song. The toothbrush is officially accredited by the British Dental Health Foundation.

Tooth Tunes: Text
Storyboard still of boy dancing in front
Tooth Tunes: Image

I really enjoyed the rockstar experience provided in the initial idea and highlighting the artists who appear on each toothbrush. This project was so fun.

Tooth Tunes: Quote
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