Position: Editor, Motion Graphics, Previz
Company: Arm & Hammer, Napoleon Group
Projects: Tooth Tunes
Technologies: After Effects, Photoshop, Premiere Pro
Arm & Hammer had the challenge of revamping the Tooth Tunes product introduced by Tiger Electronics back in 2007. The original concept was to have the children, originally a brother and sister, become rockstars and experience a live concert experience. After looking at some storyboard stills it became apparent that neither kids nor the toothbrush appeared in enough of the commercial.