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Shawn Amaro

Lead UX Designer

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Hi, I'm Shawn...

Lead User Experience Designer with over 15+ years of expertise. With a people-centric and data-driven approach, I strive to streamline processes through automation, templates, and continuous improvement.

I excel at fostering collaboration, managing cross-functional teams, and delivering compelling user experiences. With a user-centered design mindset, strong communication skills, and a commitment to growth, I am ready to make a significant impact as a Lead UX Designer.

Please find below a selection of portfolio samples showcasing my work. If you are interested in viewing my most recent projects, please feel free to reach out to me. I would be happy to provide you with a comprehensive offline portfolio showcasing my current designs.

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Past Clients

ABC, Adobe, Advil, AMD, Bay Area News Group, Blue Man Group, Bounty, Burger King, Disney, Emmy Awards, Fisher Price, Funny or Die, Genentech, I Can’t Believe It’s Not Butter, Intel, Kaplan Thaler, Ketchum, Logitech, Magnet Theater, Menlo College, Metro PCS, Mimoco, Mother, Motrin, Napoleon Group, Ogilvy & Mather, Pitch, Robert Half, Splenda, The Spotlight, Tylenol, Upright Citizens Brigade, Vidal Sassoon, Zyrtec and various independent productions.

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Portfolio & Case Studies

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Wireframe to Pixel Perfect: Low to High-Fidelity Mockups

Wireframes help us focus on things like how it looks, what it can do, and where things should go, without getting lost in fancy details. When we work together to figure out how everything should work and look, it makes the whole project clearer and smoother. This not only saves time but also helps us find and fix any problems early on, ensuring a great experience for everyone involved.

Inside My Process

My methodology is based on Design Thinking: Empathize, Define, Ideate, Prototype, Test, and Implement. A methodology will give the team an idea of what to expect but my experience is what makes the journey smooth.

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Information Architecture: Smooth Navigation

What if you could only subtract to solve problems? This thought-provoking question often guides me during Information Architecture refreshes. One particular challenge I encountered was the issue of information overload faced by administrators. The excessive contextual proliferation on their website was leading to delays in processing candidate applications.

UX for B2B

B2B (business-to-business) and B2C (business-to-consumer) are distinct realms, each requiring tailored UX methodologies. As a B2B UX designer, I specialize in crafting comprehensive journey maps that cater to specific decision-makers within an industry. By understanding your customers' needs and preferences, we can collaboratively construct a clear path that enhances their experience and drives success for your business.


Defining an Experience

Revamping the user experience for a high-end construction company like Rhino Construction is no small task. Although the content foundation is solid, their current web presence is outdated and needs a significant overhaul. The challenge lies in transforming this fixer-upper into their dream website. With my expertise, can I breathe new life into their online presence and create a remarkable digital experience?

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Tell Me About Yourself

I am excited to share my offline portfolio with you, featuring a diverse range of projects including design systems, mobile apps, and design leadership initiatives. If you have any questions or would like to discuss these samples further, please don't hesitate to reach out to me via phone or email. I look forward to connecting with you.

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