LEAD UX DESIGNER

 

SHAWN AMARO

I’m a UX Designer who focuses on design and strategy. I bring value to people’s lives by removing those unnecessary frustrations from an experience. 


You could describe my process as “Design Thinking on a sprint schedule.” Having over 10 years of experience allows me to never start a project with a “blank page.” At my core, I am someone who loves humanizing technology and genuinely cares.

 

PORTFOLIO & CASE STUDIES

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UX FOR BUSINESS TO BUSINESS

B2B is different from B2C. See what UX Methodologies I use to design Journey Maps for specific decision-makers within an industry. We can build a path for your customers.

BUILDING FROM RESEARCH

I enjoy working on a project from start to finish. When I spoke with Rhino Construction they were looking for a change. They wanted to have a consistent user experience regarding user flow, visuals, tone, and behaviors. An established brand in need of a refresh.

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INSIDE MY PROCESS

My methodology is based on Design Thinking: Empathize, Define, Ideate, Prototype, Test, and Implement. A methodology will give the team an idea of what to expect but my experience is what makes the journey smooth.

CHANGING THE WAY

I learned a lot while working with Procter & Gamble. User Testing for the Swiffer line of products revealed what it means to show and not tell. Every touchpoint impacts the customer journey, including steps like preparation and teardown.

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USER FLOWS AND PROCESS

What if you could only subtract to solve problems? This is a question I ask when doing Infomation Architecture refreshes. In this example, I found out employees were filling out a form that went nowhere.

 
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PAST CLIENTS

ABC, Adobe, Advil, AMD, Bay Area News Group, Blue Man Group, Bounty, Burger King, Disney, Emmy Awards, Fisher Price, Funny or Die, Genentech, I Can’t Believe It’s Not Butter, Intel, Kaplan Thaler, Ketchum, Logitech, Magnet Theater, Metro PCS, Mimoco, Mother, Motrin, Napoleon Group, Ogilvy & Mather, Pitch, Robert Half, Splenda, The Spotlight, Tylenol, Upright Citizens Brigade, Vidal Sassoon, Zyrtec and various independent productions.

 
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TELL ME ABOUT YOURSELF

San Francisco, CA

 

©2020 by Shawn Amaro