I’m a UX Designer who focuses on design and strategy. I bring value to people’s lives by removing those unnecessary frustrations from an experience.
You could describe my process as “Design Thinking on a sprint schedule.” Having over 10 years of experience allows me to never start a project with a “blank page.” At my core, I am someone who loves humanizing technology and genuinely cares.
PORTFOLIO & CASE STUDIES
UX FOR BUSINESS TO BUSINESS
B2B is different from B2C. See what UX Methodologies I use to design Journey Maps for specific decision-makers within an industry. We can build a path for your customers.
BUILDING FROM RESEARCH
I enjoy working on a project from start to finish. When I spoke with Rhino Construction they were looking for a change. They wanted to have a consistent user experience regarding user flow, visuals, tone, and behaviors. An established brand in need of a refresh.
INSIDE MY PROCESS
My methodology is based on Design Thinking: Empathize, Define, Ideate, Prototype, Test, and Implement. A methodology will give the team an idea of what to expect but my experience is what makes the journey smooth.
CHANGING THE WAY
I learned a lot while working with Procter & Gamble. User Testing for the Swiffer line of products revealed what it means to show and not tell. Every touchpoint impacts the customer journey, including steps like preparation and teardown.
USER FLOWS AND PROCESS
What if you could only subtract to solve problems? This is a question I ask when doing Infomation Architecture refreshes. In this example, I found out employees were filling out a form that went nowhere.
ABC, Adobe, Advil, AMD, Bay Area News Group, Blue Man Group, Bounty, Burger King, Disney, Emmy Awards, Fisher Price, Funny or Die, Genentech, I Can’t Believe It’s Not Butter, Intel, Kaplan Thaler, Ketchum, Logitech, Magnet Theater, Metro PCS, Mimoco, Mother, Motrin, Napoleon Group, Ogilvy & Mather, Pitch, Robert Half, Splenda, The Spotlight, Tylenol, Upright Citizens Brigade, Vidal Sassoon, Zyrtec and various independent productions.
TELL ME ABOUT YOURSELF
San Francisco, CA