Position: Pre-visualization Storyboards, Editor & Motion Graphics
Company: Johnson & Johnson, Napoleon Group
Projects: Multiple Splenda Campaigns
Technologies: After Effects, Photoshop, Premiere Pro
This particular Splenda commercial was fun to work on because of the locations and general feel. A few years earlier, Unilever used a successful Facebook campaign to find out what people enjoyed using Spenda for, morning coffee was high on the list. This is the best example of telling your customers about the benefits instead of features. We could have shouted how this works with your low carb diet. Instead the simple idea of sweetening up your day and enjoying what you have made a more lasting impression.