BOUNTY

 

Position: Pre-visualization Storyboards, Editor & Motion Graphics

Company: Bounty, Napoleon Group

Projects: Multiple Bounty Campaigns

Technologies: After Effects, Photoshop, Premiere Pro 

Bounty paper towels have been around since 1965. Most people would know them as the “Quicker Picker-Upper.” This commercial focuses on ditching your dish cloth. The visual display of ghost like food appearing on the baby’s tray could convert even the most die hard dish towel users.

 
 

Though this commercial came together quickly there were some problems. Mainly with the computer-generated paper towel. The scans delivered to us were a different pattern than the one used on the actual product. It ended up being easier to walk to the local CVS and scan a sheet for ourselves. It may not be something the viewer would notice but when you live with a commercial those errors stand out.

 
 

Consumer Reports reported (2014) the best paper towel was Bounty DuraTowel, followed by the next two on the list also being Bounty products.

 

©2020 by Shawn Amaro